Compare Jewellers. Choose with Clarity.

Objective and comprehensive reviews on popular jewellers from around the world.

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Who We Compare

We review the most popular jewellers from around the world.

9.3/10
#1 Top Rated
Cullen Jewellery logo
Cullen Jewellery
5.9/10
Brilliant Earth logo
Brilliant Earth
5.3/10
Blue Nile logo
Blue Nile
6/10
James Allen logo
James Allen
6.2/10
Grown Brilliance logo
Grown Brilliance

Our Process

We personally purchase and test brand new engagement rings to ensure our reviews are accurate and fair. Each piece is evaluated firsthand, just as any real customer would experience it. Our reviews are guided by objective criteria, not sponsorships or incentives. All findings and results are based on direct testing and in-depth research

Most popular comparisons

Discover our most popular jeweller comparisons. Compare jewellers side by side across all key categories, from quality to service, and more.

Brilliant Earth
Cullen Jewellery
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James Allen
Brilliant Earth
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Blue Nile
Brilliant Earth
VS
Cullen Jewellery
James Allen
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What Our Scores Mean

Strongly Recommended (9 – 10)

This jeweller represents the very best in the industry. They set the gold standard. You can choose this jeweller with confidence, knowing you’re in the best hands.

Recommended (8 - 8.9)

This jeweller is well above average in all key areas - they certainly deserve a spot on your shortlist. A great option for most buyers.

Caution Advised (7 - 7.9)

This jeweller has a mix of strengths and weaknesses. Consider them if they align with your priorities, but be aware of potential trade-offs. Proceed with caution.

Not Recommended (0 - 6.9)

We’ve identified significant concerns with this jeweller. They fail to meet the standards we expect. For your peace of mind, we recommend exploring other options.

Our Values

Clarity

We believe choosing a ring shouldn’t be overwhelming. That’s why we bring clarity to a confusing and daunting buying experience by helping you easily compare jewellers across a wide range of criteria and presenting information in a simple, straightforward way. No jargon, just the facts you need.

Objectivity

Honesty is at our core. We’ve developed a detailed rubric to help us rate jewellers fairly. See our rubric here/below.

Accessibility

We do the hours (and we mean hours) of research so you don’t have to. With all the info you need, all in one place, choosing the right jeweller just became exciting instead of intimidating.

Sustainability

Sustainability is at the heart of who we are. We prioritise this value in our reviews and ratings and celebrate jewellers who make a conscious effort to care for the environment and make a positive impact.

Compare by Category

Discover how each jeweller measures up in the areas that matter most to you. Explore the top-ranked and recommended jewellers in each category and make an informed choice with confidence.

Why Trust Us?

One website

all the answers. Find everything you need to make an informed decision.

500+ hours

spent researching and reviewing jewellers to bring you trusted insights.

50+ years

of combined industry experience. We know what makes quality jewellery. And we want you to know it too.

$40k+ invested

in testing rings. We buy and test brand new engagement rings firsthand to ensure accurate and fair reviews.

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