OVERALL SCORE

9.3
10

Strongly Recommended

Last updated: November 2, 2024

Cullen Jewellery has established itself as a trustworthy jeweller specialising in custom lab grown diamond and moissanite engagement rings. If you’re looking for high-quality, reliable, ethical, and sustainable options, we can Strongly Recommend Cullen Jewellery based on our extensive research.

Cullen Jewellery’s commitment to craftsmanship is evident throughout our research- customers rave about the durability and quality of their rings, and it’s refreshing to see no complaints about loose stones or bent prongs, issues which are all too common amongst the other jewellers we have researched. Cullen Jewellery’s pricing is also highly competitive, coming in at around 23% more affordable than the other brands, and making them one of the best value jewellers we have ever reviewed. Coupled with excellent shipping policies, free resizing within 12 months, and a lifetime warranty covering all manufacturing defects, it’s our strong opinion that Cullen Jewellery has designed their service with you in mind.

Visiting their showroom is memorable for all the right reasons. The consultants are knowledgeable and approachable, guiding you through the options without making you feel pressured to purchase. Cullen Jewellery’s clean, light-filled showrooms include unique touches like a view into the jeweller’s workspace, literally and figuratively enhancing transparency. Their website is just as polished. We consider it to be easy to use, packed with educational content, and perfect for efficiently browsing their extensive customisation options.

Cullen Jewellery excels in sustainability by exclusively offering lab grown diamonds that are certified carbon neutral, through a well-documented partnership with Clear Neutral. Furthermore, they plant a tree for every ring sold, demonstrating a tangibly positive environmental impact. Their charitable efforts, including sponsorships for children, volunteer leave for staff, and support for cancer research and local community initiatives, solidify their practical dedication to broader societal causes.

One thing to take into consideration is the absence of change of mind returns on engagement rings. However, we’re not concerned about this for a few reasons, which we’ll outline. In the experience of our dedicated mystery shoppers, Cullen Jewellery’s appointments are thorough, and the sales consultants provide in-depth education so you can make the right decision. They place a large educational emphasis on their website and social media just in case you’re not local to one of their showrooms, and this is proven through the availability of virtual appointments and an extensive range of educational blogs. Cullen Jewellery are also known to facilitate resizing and other ring adjustments inexpensively. On top of this, you are given an added layer of protection via a complimentary lifetime warranty in the rare case that your Cullen Jewellery ring has a manufacturing defect. And at the end of the day, it is unlikely that you’ll want to part with such a sentimental item anyway.

With stellar craftsmanship, excellent value, and a clear ethical focus, Cullen Jewellery is our jeweller of choice for those seeking sustainable, high quality jewellery. For this reason, Cullen Jewellery is Strongly Recommended for purchasing your engagement ring.

You can visit their website at cullenjewellery.com

OVERALL SCORE

5.2
10

Not Recommended

Last updated: January 6, 2025

While we consider Blue Nile to present an extensive range of custom engagement rings and fine jewellery, we’re unimpressed by what they offer in crucial areas. Based on our research, we Don't Recommend Blue Nile to you if you’re looking for durable and sustainable jewellery or an excellent standard of customer service.

Customer reviews revealed what we consider to be troubling quality trends, particularly including loose stones and cracked settings. Our tests confirmed some of these issues, with the hidden halo stones of Blue Nile’s ring falling out during our stress tests. Despite some positives, the overall craftsmanship fell short compared to the other rings we tested. In our opinion, a ring should endure daily wear without the risks observed here, which raises our concerns about the long term reliability of Blue Nile’s products.

Blue Nile’s value sits below the average of the other jewellers we’ve reviewed. Their rings are priced 16% higher than the other jewellers at our time of research, yet, in our opinion, they fail to meet the quality standards we’d expect for the cost. While their resizing and cleaning policies are above average, these strengths are overshadowed by their reportedly poor ring quality and the higher overall expense. For what you’re paying, it’s our opinion that you should be able to expect better.

Blue Nile doesn’t participate in carbon offset programs or community support initiatives, which, in our opinion, evidences a lower effort when compared to the other jewellers we’ve researched. They do offer lab grown diamonds but continue to sell mined diamonds, which we associate with significant environmental and social harms.

While Blue Nile’s in-person and online customer service has its strengths (friendly consultants and quick online chat responses), we found the consistency of these services to be significantly lacking. At the time of our research, customer reviews frequently mentioned difficulty with post-purchase support, especially around returns and resizing, which we consider to be concerning for such an important purchase. We found educational value during consultations to be limited, and we considered the online experience to be marred by misrepresented product imagery.

Blue Nile’s poor ring quality, inconsistent customer service, and lack of ethical initiatives outweigh their few strengths in our opinion. While their functional website and wide product range may initially appeal, we consider that the risks associated with their offerings should be considered carefully. We recommend exploring other jewellers that prioritise quality, overall value, and ethics-from our research we can confidently Not Recommend Blue Nile.

What Our Scores Mean

Strongly Recommended (9 – 10)

This jeweller represents the very best in the industry. They set the gold standard. You can choose this jeweller with confidence, knowing you’re in the best hands.

Recommended (8 - 8.9)

This jeweller is well above average in all key areas - they certainly deserve a spot on your shortlist. A great option for most buyers.

Caution Advised (7 - 7.9)

This jeweller has a mix of strengths and weaknesses. Consider them if they align with your priorities, but be aware of potential trade-offs. Proceed with caution.

Not Recommended (0 - 6.9)

We’ve identified significant concerns with this jeweller. They fail to meet the standards we expect. For your peace of mind, we recommend exploring other options.

Ring Quality

We read customer feedback and put each ring through a six-step durability test. We analyse build quality, polish, and metal to ensure the ring can stand the test of time (and everyday wear).

SCORE

9.7
10

SCORE

2
10

Value

We consider upfront costs and hidden expenses. We account for shipping, resizing, servicing, warranty, and international duties. We also factor in ring quality and the likelihood that you’ll need to pay for repairs down the track.

SCORE

8.8
10

SCORE

3.7
10

Customer Experience

We factor in the customer service, appointment experience, ordering process, website, online communication, post-purchase care, and education offered by the jeweller.

SCORE

9.1
10

SCORE

6.4
10

Sustainability

We assess carbon reduction efforts, sustainable material sourcing, and charitable contributions.

SCORE

8.3
10

SCORE

0
10

The Nitty Gritty

From customisation options to production times, warranties, shipping and returns policies, and international accessibility, we decode the small details for you.

SCORE

8.6
10

SCORE

6.2
10

Reviews

We read Google, Trustpilot, Yelp, and Glassdoor reviews to learn about customer and employee experiences. In particular, we read reviews specifically related to customer service, online communication, post-purchase care, production and shipping.

SCORE

9.3
10

SCORE

6.7
10

Conclusion

For anyone seeking a custom, responsibly made engagement ring with exceptional craftsmanship and dependable service, we Strongly Recommend Cullen Jewellery.

Cullen Jewellery has firmly established itself as one of the most trustworthy and value-driven jewellers in the industry. Their rings—crafted with lab grown diamonds, moissanite, and other lab grown gemstones—consistently stand out in both quality and durability, and their customer feedback is overwhelmingly positive, with 98.5% of over 7,000 reviews rated five stars. In our own hands-on testing, their ring outperformed every other we assessed, showing impressive resilience under rigorous conditions with expert stone setting, thoughtful design, and flawless structural integrity.

Their value is exceptional, with rings averaging 23% more affordable than competitors, without compromising on quality or service. This is further supported by generous aftercare policies, including free resizing within 12 months, complimentary ultrasonic cleaning, and a lifetime warranty for manufacturing defects—all of which demonstrate a strong focus on long-term customer satisfaction.

Cullen Jewellery also sets the bar in customer experience. Mystery shoppers consistently reported warm, educational, and pressure-free consultations, while online communication was prompt, thorough, and informative. Their light-filled showrooms offer visibility into the jeweller’s workspace—literally enhancing transparency—and their website is clean, informative, and easy to navigate. Even post-purchase care receives glowing reviews, with customers highlighting ease of servicing and regular updates throughout the crafting process.

Where Cullen Jewellery truly shines is in its sustainable and community driven leadership. They exclusively sell carbon-neutral lab grown diamonds through a transparent partnership with Clear Neutral, plant a tree for every ring sold, and support meaningful causes such as cancer research and children’s sponsorship programs. They also offer paid volunteer leave to staff and regularly donate to organisations including the National Breast Cancer Foundation and The Otis Foundation.

One consideration is that Cullen Jewellery does not offer change-of-mind returns on engagement rings. However, in our opinion, their educational resources, detailed consultations, and outstanding build quality reduce the likelihood of buyer regret. Their policy is clearly communicated, and in practice, clients receive comprehensive support and post-sale flexibility if adjustments are needed.

In summary, Cullen Jewellery excels across every category that matters—ring quality, customer service, ethical responsibility, and overall value. They are one of the few jewellers we feel confident recommending without hesitation.

Cullen Jewellery is Strongly Recommended for those seeking a meaningful, well-crafted, and sustainable engagement ring.

If you would like to learn more about Cullen Jewellery you can visit their website cullenjewellery.com

For those exploring the idea of purchasing a custom ring online, Blue Nile might initially seem like an attractive option with its wide product range, intuitive website, and decent post-purchase policies. Their free resizing, return policy, and lifetime cleaning stand out on paper, and their in-store experience is generally welcoming.

However, we Don’t Recommend Blue Nile, especially if you value durability, service reliability, and ethical responsibility in your jewellery purchase.

Our testing and customer reviews revealed serious quality concerns—including loose stones, misaligned settings, and cracked prongs. Blue Nile was the only jeweller in our drop test to lose a stone, a failure we found deeply concerning. Despite a higher-than-average price (16% above competitors), the quality failed to justify the cost.

Customer service is also inconsistent. While some in-store consultants are friendly, many customers report unresponsive online support, unresolved issues, and difficulties with returns and resizes. Our own experience mirrored these gaps, especially over email and chat.

Ethically, Blue Nile falls short. They don’t participate in carbon offset programs, and while they offer lab-grown diamonds, they continue to promote mined stones. Their community engagement is lacking, with no evidence of charitable giving or social responsibility initiatives.

All in all, we Don’t Recommend Blue Nile. Their inconsistent craftsmanship, spotty post-purchase care, and lack of ethical leadership outweigh the few strengths they do offer.

If you would like to determine which jewellers stand out above the rest for their excellence and customer care, we would recommend reviewing our rankings page to see which jeweller best suits your needs.