We experience appointments firsthand by visiting each jeweller’s store. From staff knowledge and professionalism to overall service and in-store experience, we assess every detail through mystery shopping—conducted by our team in Australia or paid shoppers globally.
Our Process
Our Vision
We publish honest reviews of jewellers worldwide, giving you the knowledge to make informed choices that align with your values. Buying an engagement ring can feel overwhelming, and the jewellery industry is often confusing—but we’re here to help. With trusted insights and thorough research across 80 criteria, we evaluate jewellers on everything from craftsmanship and customer service, to sustainability and pricing. We aim to bring clarity to your decision, so you can shop confidently and feel good about your choice. We know jewellery, we know quality—and we want you to know it too.
What Our Scores Mean
This jeweller represents the very best in the industry. They set the gold standard. You can choose this jeweller with confidence, knowing you’re in the best hands.
This jeweller is well above average in all key areas - they certainly deserve a spot on your shortlist. A great option for most buyers.
This jeweller has a mix of strengths and weaknesses. Consider them if they align with your priorities, but be aware of potential trade-offs. Proceed with caution.
We’ve identified significant concerns with this jeweller. They fail to meet the standards we expect. For your peace of mind, we recommend exploring other options.
Our Process
We do the research so you don’t have to. Here’s how we collect and evaluate all the info you need to make a confident decision.
Our Values
We believe choosing a ring shouldn’t be overwhelming. That’s why we bring clarity to a confusing and daunting buying experience by helping you easily compare jewellers across a wide range of criteria and presenting information in a simple, straightforward way. No jargon, just the facts you need.
Honesty is at our core. We’ve developed a detailed rubric to help us rate jewellers fairly. See our rubric here/below.
We do the hours (and we mean hours) of research so you don’t have to. With all the info you need, all in one place, choosing the right jeweller just became exciting instead of intimidating.
Sustainability is at the heart of who we are. We prioritise this value in our reviews and ratings and celebrate jewellers who make a conscious effort to care for the environment and make a positive impact.
Our Tests
We physically test rings for durability, craftsmanship and more to see if you should trust them. Here’s how we do it.
Our Focus
| Category | Weighting | Considerations |
|---|---|---|
| Ring Quality | 18.2 | We consider publicly available reviews regarding a jeweller’s ring quality. After purchasing a ring from the jeweller, we: Assess the ring polish Inspect the ring under a 50x microscope and take note of any imperfections Run a cloth over the face of the centre stone to see if any fibres get caught in claw tips Drop the ring ten times from a height of one metre to assess the security of the stone settings Bend back prong claws Saw through the base of the shank to assess metal quality |
| Ethics & Sustainability | 7.5 | We assess efforts by the jeweller to: Reduce their carbon footprint Source materials sustainably Give back to their community |
| Customer Service | 6.5 | We consider: The professionalism of the sales consultant Whether the sales consultant applied pressure to make a purchase Whether the sales consultant was responsive to the mystery shopper’s questions The greeting process Whether the sales consultant explained the prices of the offerings Customer reviews regarding customer service |